We were founded in 1973 in El Paso, Texas by Harry J. Stone. We were a Registered Investment Advisor with the Securities and Exchange Commission (SEC) from 1973 to 2012. Due to the Dodd-Frank financial reform legislation, Professional Investment Counsel, Inc. transferred registration from the SEC to individual state securities boards in December 2012.

We are locally owned and not affiliated with any broker/dealer or any other institution.

Over $50 million in tax-exempt and taxable funds under management.



We have dedicated investment professionals with over 50 years of experience in portfolio management, with two professional staff and two support staff.

We are exclusively engaged in the management of stock and bond portfolios for individuals, retirement plans, foundations, endowments, and corporate/public pension plans.

Our approach is conservative, in that we truly have a long-term perspective toward investment. This approach is partially based upon our belief that active trading strategies eventually hurt performance.

Portfolios are designed and monitored to meet individual client needs and objectives utilizing our investment style.

Our investment style utilizes higher quality large-capitalization stocks, both domestic and foreign, listed on U.S. exchanges, since it is our opinion these larger companies will provide a greater return — for the level of risk retained — over the long-term.